The Department invites tenders to develop, produce and broadcast a series of 30
minute television programs supporting the key messages of the Tasmania Brand
Project. Through differently themed stories of business and/or community
journeys, the programs will demonstrate the innovative capabilities of
Tasmanians in an entertaining and informative way.
Tenders must
- include a commitment from a broadcaster to air the series in Tasmania in
an appropriate timeslot;
- include a nationally recognised host/s with business nous; and
- be attractive to a national broadcaster.
The objective of the TV series is to create a greater awareness and
appreciation of the innovativeness and ingenuity of Tasmanian people and
businesses within the state and interstate. Ideally, the audience will respond
excitedly by what can happen in Tasmania to the point that they may be
motivated and inspired to consider moving to Tasmania, starting a business in
Tasmania and/or exploring the opportunities that Tasmania has to offer.