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Awarded Contract
Procurement Title
New Zealand Marketing Services Representation
Type/Procurement Method
Request for Tender
Status
Awarded
Unique Tender ID
TT2011
Awarded Date
15/03/2011
Period of the Contract
From 01/03/2011 to 28/02/2013
This contract has an option to extend beyond this period.
This is a recurrent contract.
Period of Option to Extend
From 01/03/2013 to 31/01/2015
Successful Supplier(s)
Business
Is this a Tasmanian Business ? *
Business Address
Allocated Amount
Destinations PR Limited
No
60 St Marys Road
St Marys Bay, Auckland
Other
New Zealand 1011
$175,000
*A Tasmanian business is a business operating in Tasmania that has a permanent office or presence in Tasmania and which employs Tasmanian workers.
Total Contract Value
$175,000 (This does not include the value of the option to extend.)
Value of Option to Extend
$175,000
Number of Tasmanian Bids Received
0
Total Number of Bids Received
6
Agency
Department of Economic Development, Tourism and the Arts
Level 1, 22 Elizabeth Street
Hobart Tasmania 7000
UNSPSC Category
Management and Business Professionals and Administrative Services
Description
Tourism Tasmania seeks a suitably qualified and experienced contractor to provide Marketing Services Representation to the New Zealand market. The contractor will:- increase awareness of Tasmania and key messages and increase the intent to travel, through the development and implementation of integrated campaigns and projects with traditional and non-traditional partners to defined target audiences; assist with the development and implementation of the marketing plan and sourcing of key media opportunities; increase awareness of Tasmania via traditonal and new media, specifically via e-marketing and online social communities; liaise with media to expand the reach of promotions and campaigns and source new opportuinities for coverage; and, work closely with airlines and aviation partners to build relationships and increase passenger numbers on defined routes.
Location
N/A
Enquiries Email
Megan.Thompson@tourism.tas.gov.au
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