Tourism Tasmania invites tenders from representation professionals to manage
and implement the organisation’s marketing plan within the United Kingdom and
German markets.
The successful tenderer will be the ‘face’ of Tasmania in-market and will
provide a single identity to work with partners. The tenderer must be able to
offer substantial back up to ensure that all servicing is provided in a
professional and timely manner.
It is a primary role of the in-market regional representative to work with
Tourism Australia, State Tourism Organisations and other key partners
in-market, to establish, articulate and leverage Tasmania's brand and brand
values through creative and innovative marketing. The representative will also
work to achieve alignment of Tasmania’s tourism product, experiences and
infrastructure with market expectations of the brand.