Tourism Tasmania conducts a range of research measuring travel behaviour of
interstate and international visitors. Some survey work is undertaken directly
by the Authority, while other survey work is purchased from commercial
providers.
An important element of the current program is the continuous travel tracking
research purchased commercially which provides information relating to holiday
and travel advertising awareness, holiday destination preference, intention to
travel, holiday behaviour, information andbookings in the domestic market for
Tasmania.
While such information has been provided to Tourism Tasmania for a number of
years by an existing commercial provider, the Authority is seeking to test the
market for the ongoing supply of this information. The outcome of the tender
process will ultimately be a three-year agreement for the supply of the
information. Furthermore, Tourism Tasmania has the option, entirely at its
discretion, to exercise three possible one year extensions to the term of the
Agreement.
The research must be a part of an ongoing tracking survey that provides
flexibility and linkages to media analysis, segmentation by geography,
lifestage, psychographics, life aspirations, consumer attitudes, spending
patterns, and a competitive framework. Also, regular re-profiling of consumers,
Tasmanian consumer opportunities, and existing partnerships is required across
other consumer sectors to allow Tourism Tasmania to pursue and/or enhance its
marketing opportunities.
Outputs of the research must not result in a break in time series from the
current data, related information and knowledge, or that produced throughout
the term of the contract. Data compatibility with key strategic research
providers to Tourism Tasmania is mandatory. As a new research provider could be
chosen from this process, a methodology to integrate future data with past data
for use with specific forecasting and analytical tools, must be provided by
each respondent.
Information in the tender should consider the above requirements together with
the requirements contained in the Request for Tender.
