Awarded Contract
  • Zone Marketing Consumer Research

  • Goods and Services Purchase < $100,000
  • Awarded
  • TT 042008
  • 22/05/2008
  • From 22/05/2008 to 13/06/2008

Business Is this a Tasmanian Business ? * Business Address Allocated Amount
First Point Research and Consulting No
10 Ventich Street
Glen Iris
Victoria
Australia 3146
 $60,850
*A Tasmanian business is a business operating in Tasmania that has a permanent office or presence in Tasmania and which employs Tasmanian workers.

Business Is this a Tasmanian Business? * State
BDA Marketing Planning No Victoria
Brand Central No New South Wales
Colmar Brunton Intelligence No New South Wales
Street Level Consumer Insight No Victoria
*A Tasmanian business is a business operating in Tasmania that has a permanent office or presence in Tasmania and which employs Tasmanian workers.

  • $60,850

  • 0
  • 4
  • Department of Economic Development, Tourism and the Arts
  • Level 1, 22 Elizabeth Street
  • Hobart Tasmania 7000
  • Management and Business Professionals and Administrative Services
The aim of the research is to gain insight into how to best frame communication messages to consumers about each of Tourism Tasmania's marketing zones. The consultant will assist with the development of creative messages and material, and will: establish the perceived appeal and response to a variety of potential zone messages by target markets; establish the ability of these messages to generate an intention to travel; establish the boundaries of the messages in communicating with credibility to target markets; and establish the most effective mediums for communicating these messages to target markets.
  • N/A
Mark.Poll@tourism.tas.gov.au

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