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Awarded Contract
Procurement Title
International Marketing Representation in Asia
Type/Procurement Method
Request for Tender
Status
Awarded
Unique Tender ID
DEDT 09 0117
Awarded Date
19/10/2009
Period of the Contract
From 01/08/2009 to 30/06/2011
This contract has an option to extend beyond this period.
Period of Option to Extend
From 01/07/2011 to 30/06/2013
Successful Supplier(s)
Business
Is this a Tasmanian Business ? *
Business Address
Allocated Amount
Vivid Marketing Services
No
Flat E, 25F, Tower 1, Nan Fung Plaza, Pui Shing Road, Tseung Kwan O
Hong Kong
Other
People's Republic of China 0000
$240,000
Goshu Tourism Marketing Pty Ltd
No
Suite 2, 33 Pitt Street
Mortdale
New South Wales
Australia 2223
$290,000
*A Tasmanian business is a business operating in Tasmania that has a permanent office or presence in Tasmania and which employs Tasmanian workers.
Total Contract Value
$530,000 This is an estimated value. (This does not include the value of the option to extend.)
Value of Option to Extend
$700,000 This is an estimated value.
Number of Tasmanian Bids Received
1
Total Number of Bids Received
5
Agency
Department of Economic Development, Tourism and the Arts
Level 1, 22 Elizabeth Street
Hobart Tasmania 7000
UNSPSC Category
Management and Business Professionals and Administrative Services
Description
Tourism Tasmania seeks to engage an in-market regional representative to be the ‘face’of Tourism Tasmania in Asia across any, all or a combination of the following key markets: A. Japan and Korea B. Hong Kong and China C. Singapore and Malaysia Key responsibilities of the in-market regional representative will include developing Regional Strategic Marketing plans for the above key Asian markets; implementation of agreed strategies and programs in market; identifying and building relationships with key trade and non-traditional partners and working closely with them in the implementation of marketing and promotional plans; devising and implementing a digital marketing strategy; implementing PR plan and Visiting Journalist Program, and integrating both into the broader marketing campaigns; providing up to the minute market intelligence and insights into the market, travel trade and aviation industry; and representing TourismTasmania at in-market industry meetings; partner meetings, trade forums and other functions as required.
Location
N/A
Enquiries Email
Geraldine.Camilleri@tourism.tas.gov.au
Additional Information
The Goshu contract (covering representation in Japan and Korea) was awarded on 24/09/2009.
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