Tourism Tasmania invites expressions of interest from marketing communications agencies wishing to become a partner in a collaboration of strategic innovation that leads to sustainable market growth from tourism in Tasmania. The invitation is being extended as part of a scheduled 5 year review of our current advertising agency arrangement and as the first stage of the tender process. The review will be conducted under the management of a selection committee with the process being independently audited. Tourism Tasmania looks forward to receiving submissions from agencies that can present a comprehensive strategic communications package or that can demonstrate individual experience and success in the separate fields of strategy, creative or media.Tenders will be accepted from independent agencies within any one of these disciplines or any agencies that wish to tender as part of a strategic alliance. As a State Authority, Tourism Tasmania is interested in ensuring that our integrated account attracts agencies with the ability to utilise Tasmanian based services. Where applicable only agencies that believe they have the flexibility and interest in working as an integral part of an extensive marketing communication account should apply. Interested agencies, should in the first instance submit written expressions of interest (not exceeding 5000 words or 10 A4 pages) detailing their credentials in the following areas. Strategic planning, brand development and experience in building brands. Innovation and creative development, to meet specific marketing and commercial objectives, through the use of print and all forms of electronic media. Strategic Media Planning and Buying experience for an account that covers both brand building and tactical communication. Knowledge of and relevant experience in the Travel & Tourism Industry especially the ever changing distribution channels. Relevant, brief case studies to demonstrate brand, tactical and channel marketing Company Profile Structure Service Capabilities Ownership Current Client List Key Agency Personnel – with details of key personnel who would service the business if appointed Proposed Remuneration Structure Relevant supporting information Initially selected short listed agencies will be required to make a credentials presentation at their offices and will be evaluated against specific criteria. A final short list of agencies will be asked to respond to a specific brief with a strategic and creative presentation in Hobart. The entire review process will take a minimum of 4 months. Agencies that require assistance linking to Tasmanian businesses should contact the Industry Capability Network Tasmania Office on 03 6233 5878. Whilst Tourism Tasmania is committed to the tender process, we reserve the right to amend or terminate the procedure at any point during the process.
