Details

Awarded Contract

Procurement Title

Australian Travel Research

Type/Procurement Method

Request for Tender

Status

Awarded

Unique Tender ID

TTRES0511

Awarded Date

15/08/2011

Period of the Contract

From 01/07/2011 to 30/06/2013
This contract has an option to extend beyond this period.
This is a recurrent contract.

Period of Option to Extend

From 01/07/2013 to 30/06/2015

Successful Supplier(s)

Business	Is this a Tasmanian Business ? *	Business Address	Allocated Amount
TAYLOR NELSON SOFRES AUSTRALIA PTY LIMITED	No	46−48 PYRMONT BRIDGE ROAD PYRMONT NSW New South Wales Australia 2009	$628,000

*A Tasmanian business is a business operating in Tasmania that has a permanent office or presence in Tasmania and which employs Tasmanian workers.

Total Contract Value

$628,000 This is an estimated value. (This does not include the value of the option to extend.)

Value of Option to Extend

$515,512 This is an estimated value.

Number of Tasmanian Bids Received

Total Number of Bids Received

Agency

Department of Economic Development, Tourism and the Arts
Level 1, 22 Elizabeth Street
Hobart Tasmania 7000

UNSPSC Category

Management and Business Professionals and Administrative Services

Description

Tourism Tasmania’s mission is to lead industry to deliver marketing and development programs that drive benefits for Tasmania from domestic and international tourism. The intent of this project is to provide a foundational understanding of our domestic markets (intrastate and interstate) to inform strategic decision making and campaign development. In doing so, the key objectives of the projects are to: Track advertising effectiveness Track brand health Monitor the performance of Tasmania as a holiday destination for Australian residents Provide a Australian benchmarking of Tasmania's marketing performance Provide market segmentation and associated tracking Provide the foundation for holiday visitation and expenditure forecasting. Survey online panels for instant feedback on new concepts, general/specific observations about Tasmania and tactical campaigns.

Location

Enquiries Email

filippo.decesare@tourism.tas.gov.au

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