Tourism Tasmania, seeks to engage an in-market regional representative to be
the 'face' of Tourism Tasmania in New Zealand and to provide a single identity
to work with partners.
The in-market regional representative will work with Tourism Australia, State
Tourism Organisations and key industry partners in market, to establish,
articulate and leverage Tasmania's brand and brand values through creative and
innovative marketing. The representative will also work with partners to
achieve alignment of Tasmania's tourism product, experiences and infrastructure
with market expectations of the brand.
Key responsibilities of the in-market regional representative will include
developing Regional Strategic Marketing Plans for the key New Zealand markets;
implementation of agreed strategies and programs in market; identifying and
building relationships with key trade and non-traditional partners and working
closely with them in the implementation of marketing and promotional plans;
working closely with Tourism Tasmania’s PR representatives in New Zealand in
the implementation of media plans and Visiting Journalist Programs and
integrated marketing campaigns; providing up to the minute market intelligence
and insights on the market, travel trade and aviation industry; and
representing Tourism Tasmania at in-market industry meetings, partner meetings,
trade forums and other functions as required.